Throwing shoes is good for the ‘sole’
By George S. Mc Quade III
West Coast Bureau Chief
MAYO Communications, a full service publicity firm kicked oFF a successful first-time Celebrity Shoe Throwing event that should inspire and get Hollywood celebrities off on the right foot in this economically troubled tinsel town. Billed as the Janeen Mansour Celebrity Shoe Drive to benefit needy families of the Salvation Army, the event attracted more than 100 people and netted several large bins of shoes. Most of the shoes donated and tossed at the Rancho Park Golf Course driving range were brand new Shoes. In fact there were nearly three dozen upscale tennis shoes donated by Ed Hardy, who also threw shoes in the men’s competition (January 10, 2009.)
Dubai.TV Celebrity Talk Show Host Janeen Mansour was MC, and threw the first pair of shoes, which turned out to be red and white, heavy duty, barely worn, Miami Heat’s SHAG tennis shoes. “No other non-profit organization has the range of social services to help the needy like the Salvation Army,” explained Mansour. “This was a fun event, and everyone had a great time for a good cause. We should do this more often.”
“I am here throwing shoes for a good cause,” said Kim Kardashian, reality TV show, “Keeping Up with the Kardashians,” who came with Cheetah Girl Adrienne Bailon. “ I have never throw shoes before, except at someone I refuse to name. I love coming to these kinds of charities with a great cause, the Salvation Army.”
Other celebrities chucking their shoes for a good cause included: Solveig Romero Campbell, “ The Edge of Darkness,” Elizabeth Nicole, “7th Heaven” and ABC’s “Port Charles,” Katie Gill, “CSI Miami,” Dyllan Christopher, “Unaccompanied Minors,” “Bones” Steffani Brass, “This Might Hurt” ABC, TV , Damien & Tourie Escobar, Nuttin’ But Stringz, “NBC’s America’s Got Talent,” Timothy Woodward, Jr., “WGN Networks’ Whittaker Bay,” “Redefining Love, “ and Reality TV Producer Ziad Batal, “Hydra Executives.”
Actor Eduardo Garcia won the Golden Shoe Award in the Men’s competition for tossing 75 feet, Beverly Pomerantz, casting director, CATCH 21, won women’s award at 50 feet, and little girls named Nadine and Rachel won the children’s toss at around 25 feet.
Mar Vista Institute of Health donated back and neck messages and the tips the clinic’s staff received at the event to the Salvation Army. Ed Hardy Shoes donated several dozen boxes of new shoes. Actress Melanie Griffith donated a pair of maroon colored high heel shoes, too.
MAYO Communications competed with several other celebrity events including the BAFTA/LA – British Academy of Film and Television Arts Los Angeles event, People’s Choice Awards and The Golden Globes Awards/pre-parties and charity events like Eva Mendes receiving the “Spirit of Elysian” award star-studded party on the same day.
Not to be out done, the Janeen Mansour Celebrity Shoe Drive, who invited President Bush, who declined, had her own special awards, The Golden Shoe Award for Men’s, Ladies and Children’s competition. The successful event, which attracted TV and paparazzi, is already scheduled to take place again in July.
Read more about it in the Los Angele s Daily News