Los Angeles, Sept. 9, 2009 – Marc Graboff, Chairman, NBC Entertainment and Universal Media Studios, will be the keynote speaker at the Entertainment Publicists Professional Society (EPPS) one-day conference on October 21, the organization announced today. “P.R. Twenty4Seven: Public Relations in the Era of Nonstop Communications” will be presented by EPPS at the Loews Santa Monica Beach Hotel; the keynote conversation will begin at 8 a.m. The conference is being held in conjunction with Digital Hollywood, which begins on October 19.
Graboff will be interviewed in a conversational keynote that will touch on how the network views the role of media and public relations in influencing its brand and engaging its audience. From “Heroes” and “The Biggest Loser” to “The Office,” “30 Rock,” “Sunday Night Football,” the 2010 Winter Olympics, “The Jay Leno Show” and “The Tonight Show with Conan O’Brien,” NBC has some of television’s most recognizable and popular shows and programs. Graboff will discuss the business and creative acumen he has gained during more than 10 years of leadership as a senior executive at one of television’s preeminent networks.
In addition to the keynote conversation, the conference schedule includes over a dozen panel discussions and presentations on the convergence of technology, image, communications and control. Confirmed speakers include:Sallie Hoffmeister, The Los Angeles Times; Drex Heikes, the LA Weekly; Angelica Cob-Baehler, EMI Music North America; Elizabeth Leonard, Peoplemagazine; recording artist Chuck D, Public Enemy; Stan Rosenfield, Stan Rosenfield & Associates; Monica Lozano, La Opinion/Impremedia; Edna Gundersen, USA Today; Peter Bowes, BBC; Howard Bragman, 15 Minutes PR; Melanie Massey, BET Networks; Susan Zeidler, Reuters; Deena Katz, “Dancing with the Stars” and many more.
“This one-day conference has been programmed to present a cross-section of entertainment, technology and media’s most influential voices,” said Hanna Pantle, EPPS chair of P.R. Twenty4Seven and AVP of Corporate and Media Relations at BMI. “There are many issues affecting how brands, talent, products and events are presented to the public, and we hope that the topics we’ve selected spur conversation, education and dialogue regarding how public relations and communications can affect change.”
Topics at the conference range from the transformation of media in the digital age, international journalism, reaching the Latin community, celebrity culture, independent film festivals and fan events, to the status and evolution of web 2.0 tools, government affairs and guilds, the law and media, how media creates careers and more.
The conference is presented as part of EPPS’ continuing education program for entertainment P.R. professionals. “Part of our mission is to keep entertainment P.R. pros current on new developments in entertainment communications,” said EPPS President Henri Bollinger. “It is imperative for publicists to be able to meet challenges posed by the ongoing development of technology that impacts the work we do,” he said.
A schedule of the conference is attached. For registration information please visit www.eppsonline.org or call 888.399.3777. Registration information for Digital Hollywood can be found at www.digitalhollywood.info/nysecuregister.html. PR Twenty4 Seven is sponsored by the International Cinematographers Guild, The Hollywood Reporter, Variety, PR Newswire, Getty Images, Academy of Television Arts & Sciences/TPEC, PRSA-Los Angeles, Hispanic Public Relations Association, VPI.net, BMI, Scoop Seminars and Parrot Communications.
Founded in 1991, EPPS is the entertainment industry’s premier organization of public relations/marketing executives and practitioners, dedicated to facilitate and enhance education, networking, and the open exchange of information. EPPS has chapters in Los Angeles and New York. For more information about EPPS and the conference, visit www.eppsonline.org.