Actors say Social Media is wonderful for branding and a nightmare for profits

This story first appeared on TECHNORATI.com

Social Media has helped black artists worldwide get great exposure, but there are drawbacks, said Annie-Marie Johnson, who attended opening night of The 21st Annual Pan African Film & Arts Festival (PAFF Feb. 7-18, 2013).

“Exposure wise it’s been great as an actress, however it has also dampened my ability to earn a living, because in the ether of new media, people don’t believe they have to pay for what they are viewing.” she said. Artists create this product, not only for viewership, but they also do it to make a middle-class living.”

Anne-Marie Johnson on the red carpet at P.A.F.F., Hollywood, CA

The nation’s largest Black film festival has selected some 154 films, representing 34 countries. There are 23 documentaries, 13 short documentaries, 67 narrative features, and 51 narrative shorts. The Pan African Film Festival (PAFF) continues through Monday, Feb. 18 (Rave Cinemas Baldwin Hills Crenshaw Plaza 15, 4020 Marlton Ave., Los Angeles, CA 90008)

Over the two decades, along with USA entries, the nation’s largest and most prestigious Black film festival has showcased films from such countries as Angola, Austria, England, Bermuda, Canada, Egypt, Ethiopia, Brazil, Kenya, Mexico, South African and Nigeria.

“It’s refreshing, it’s new and material maybe we won’t get in global distribution like it should, so this is a great beginning,” said Johnson, who is working on her next film, “Knock ‘em Dead,” which is comedy-thriller in post production.

Also attending the film fest’s opening night with friend, Actor Blair Underwood, was Writer/Director/Producer Nia Hill, who’s featuring her film, “COLORED MY MIND” at PAFF. “My message to parents with children with Autism, just deal with the genius, because everyone’s minds are colored. Imposing your own ideas might compromised the opportunities that exist,” said Hill.

Opening night of the Pan African American Film Festival, Hollywood, CA  on through Feb. 18, 2013.
Opening night of the Pan African American Film Festival, Hollywood, CA on through Feb. 18, 2013.

01-IMG_373106-DSCN111615-IMG_375418-IMG_375822-DSCN117423-IMG_3764Anne-Marie JohnsonReatha Grey, Betty Whites Off their Rockers, NBC60-IMG_382569-IMG_384284-IMG_3882Blair Underwood with wife.

For times and film schedules visit: http://www.paff.org/

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2 responses to “Actors say Social Media is wonderful for branding and a nightmare for profits

  1. Thanks George, this articles has some great insights about the arts in general, music included, making it harder and harder on “Indie artists” to make a middle class income. Wonderful pictures, and such a great event, you are the best!!

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